Alex Azoury

Enjoying Siphon Brew in Seniman Coffee Studio (Ubud, Bali). This is my favourite coffee shop in Indonesia.











After graduating from the University of Technology (Sydney) with a Degree in Business, he studied and practiced in the building industry – followed by a long period of world travel. Versatility and life experience was the aim of his travels.

After becoming a Barista in 2014, his love for coffee pushed him to create and blog about coffee. He found his passion in pour over / filter coffee, which he brews whenever he gets the chance. The overwhelming amount of unorganised information motivated Alex to help fellow coffee lovers solve brewing problems.

Alex spends his time travelling the world, connecting with coffee lovers, exploring coffee plantations, and learning more about coffee. His aim is to teach home baristas around the world how to brew amazing coffee through education and inspiration. His other passion involve surfing, and Brazilian Jiu Jitsu.



  • Training as a Barista under the Australian Barista School.
  • Registered member of the Speciality Coffee Association (SCA)
  • Coffee cupping certification via Aroma Coffee Festival Sydney (2016)
  • Featured contributor in digital coffee publications (, Extracted Magazine)
  • Coffee planation tours all over South East Asia

coffee cupping table at aroma coffee festival

Coffee lovers magazine cover

What do you love most about brewing coffee at home?

“I love brewing coffee as morning ritual. Rather than waking up and knocking back a quick espresso and heading on my way, I like to take it sloooow. I enjoy taking my time to grind the beans (usually with a hand grinder), and brew a slow filter coffee (usually with a pour over coffee maker). It’s the process that gives me the most joy. The smells, the sounds, the attention to detail required (if you want amazing coffee). And when you put in the effort like that, the coffee tastes so much better”

What is your favourite Brew method and why?

“Right now its definitely pour over coffee – aka, slow, hand filter coffee. I love it because of the process. If you take care to control the variables, you end up with a unique tasting cup of coffee. And you really get to taste the true flavour of the coffee. If it’s an espresso based coffee i’m craving: a Piccolo latte.”

What coffee bean / origin, blend are you currently enjoying?”

“Will since i’m so obsessed with filter coffee, I’d have to say any bean from farms in Central America, especially Costa Rica. Of course, I don’t mind a nice fruity African bean, but the central American beans just seem to have the perfect balance of flavours for me – notes of floral and fruits, but still retaining that strong ‘coffee taste’. I don’t know how else to describe it. Its coffee that tastes like coffee, with some hidden flavours if you brew it right”

Talk about one of the biggest mistakes you made when first brewing coffee at home.

Im amazed at how confused people get when it comes to pairing the right bean to brew method. But I don’t blame them – I made this mistake from years. When you take all the brewing methods, and multiply it with all the coffee bean types/regions….you have an overwhelming amount of combinations. And some of these combinations are terrible! I remember the first time I brewed pour over coffee with a dark roasted Brazilian espresso blend. What the hell was I thinking!

“What piece of advice would you give to a new, aspiring home brewer who wants to learn to brew unbelievable coffee?”

When trying out a new brew method – treat it like an experiment. Note down the variables such as water used, temp, bean used, grind size, brew time etc. and record the taste. If possible, use a coffee journal for this. Now – how does it taste? What are the flavour notes? Chances are it won’t be perfect the first time, but you can now change one variable at a time, and see where you end up. Maybe you’ll try a slightly larger grind size? Or maybe you’ll try a medium roasted bean? Follow this methodology/ style of brewing and you’ll end up nailing some perfect, badass coffees, that you can make again and again!.

Some of Alexs Articles:

How to Use an Espresso Machine to Pull an Espresso Shot
Good espresso is a magical experience, but it doesn’t have to be hard to make. Equipped with a semi-auto espresso maker and these 6 easy steps you can begin your journey towards espresso.
Best Coffee Scales of 2019: 5 Digital Options
Weighing your coffee is a quick way to get consistently great coffee. Here are the best scales on the market that will help you brew amazing coffee
THIS is Why You Should Put Salt in Your Coffee
This article will discuss the pros and cons of adding salt to your coffee. Learn more about the history of salted coffee and find out why it could be good for your health.
The AeroPress Inverted Method (Recipe + Pro Tips)
The Aeropress Inverted style if brewing is by far my favourite. Here's how you can do it properly.
Different Types of Coffee Drinks [The COMPLETE List]
Read about various types of coffee and how they are different from one another. You will also learn about some of the strangest, most unique varieties of this magnificent drink.
How to Store Coffee Beans (and can you freeze them?)
Our article tackles how to store coffee beans, how to store it in the freezer, and some do's and don'ts.