Craft Coffee Review - An Affordable Artisan Coffee Subscription 

Have you ever shopped around for a good coffee subscription and given up because of the price?

99% of the time, artisan coffee providers cover all the other bases really well. It’s usually ethically made, organically grown, and truly top of the heap stuff. But that cost… man! If only it was the price of a bag of beans from the grocery store. Enter Craft Coffee.

This company offers a subscription that’s not only scientifically tailored to your own palate, but it’s actually affordable, too. Here’s the full rundown on craft coffee.

MOST LOVED SUBSCRIPTIONS: For 2019, our customers give highest ratings to Atlas Coffee Club (consistently best overall) and Angels' Cup (best for people who love surprise and adventure).

Craft Coffee Box Review: In a Nutshell

Craft Coffee Review
  • Quality of Coffee
  • Variety of Coffee
  • Freshness of Roast
  • Price
  • Customer Service/Care

Craft Coffee is a high-end artisan coffee subscription with rock bottom pricing. They have a widely heralded system that matches you with the best coffee possible, getting it to you with free shipping and low costs. It’s the perfect choice for someone looking for a deal.

Some “Coffee-ish” Things to Consider

Here are a few things you’ll want to keep in mind as you weigh up whether a Craft Coffee box (or any other coffee subscription) is the right one for you.

Shipping: How Often and How Much?

First off: frequency.

How much coffee do you drink? Most subscriptions have a variety of options for how often you’ll receive the coffee, so you’ll want to have an answer for this one!

Next up: shipping.

Be wary of that extra shipping fee as you compare coffee subscriptions. We regularly see subscription #1 costing $20 a bag, while subscription #2 costs $15. Both coffees are reputable, roasted by the best, etc, etc.

Easy choice, right? Wrong. Why?

Because while subscription #1 has free shipping, subscription #2 does not, so in reality both subscriptions can come out costing the same. Make sure you know the shipping cost involved!

The Coffee Cost

Then there’s the cost of the coffee itself. As we’ve already pointed out, the artisan coffee world is concerned with things like quality, fair trade, and variety. But one thing that generally doesn’t make the cut is cutthroat pricing

With that said, there is some wiggle room from one subscription to the next, and Craft Coffee, in particular, maximizes that wiggle room. So, if you have cost limitations but still want those high-end beans, this may be the subscription for you!

Coffee Preferences

Finally, there’s the preference factor.

Take a little time and jot down some notes about favorite roast types, whether you prefer single origin coffee beans versus a particular kind of blend, etc. Make sure you’re familiar with processing methods and what brewing methods you prefer, as these can affect your coffee preferences significantly. 

If you feel you need some help with the basics, go ahead and brush up on some general coffee knowledge, as well as the different brew options.

If you’re purchasing a coffee subscription for you, you’re good to go. If it’s for a friend, you’re going to need to figure out what their coffee preferences are.

Now that we’re in the right headspace, let’s get into the Craft Coffee subscription review!

A Review of the Craft Coffee Subscription

Craft Coffee launched in Brooklyn, NY in 2011, making them one of the first companies to offer an online coffee subscription.

Their goal has always been to “cut out the middleman” (that’s the grocery store), and get rid of that middleman markup in the process!

The folks at Craft Coffee combed over thousands of coffees, conducted scientific analysis, and created a series of questions that match each customer with exactly the right coffee for their tastes and preferences. Think of it as a matchmaking service for coffee lovers and beans.

They also have a very informative site, with an entire section devoted to providing customers with Craft Coffee’s own manual reviews of various brewing systems.


  • Personalized test results carefully match you with the best coffee for you.
  • Affordable, and they even offer price matching if you can find the coffee in stores at a better price!
  • Free shipping, so you only have to worry about the upfront costs.


  • They don’t have the most responsive customer service.
  • The packaging and presentation is a bit dull for a coffee subscription.

Craft Coffee Beans, Roasted to Perfection

The company roasts their own beans in-house, making Craft Coffee a roaster as well as a subscription provider.

Their coffee is categorized by color, which is used to label roast types (where purple is lightest and red is darkest). They have a large collection of blends as well as a single origin options that changes on a monthly basis, and a sampler pack to choose from as well.

For example, here’s a quick review of the Into the Black Craft Coffee blend – one of the nine flagship blends they offer. It’s labeled red for the dark French roast and is a very strong, bold coffee – not for the weak of heart. When we tasted this one, the deep, dusky, smokey flavor was compelling. It was incredibly dark, and yet, not burnt. The sign of true coffee roasting mastery.

And there are a lot more options where that came from! Their flagship blends are broken down into two categories:

First, there are five blends that are designed to be high-quality options based on popular store-bought blends. These are extremely affordable and include:

  • Into the Black 
  • Streetlight
  • Throwback
  • Daydream
  • A Day in the Life

Then you have four more blends that take things to the next level, competing with your typical third-wave coffee roasters. They are a bit more expensive, but still priced very low. They are:

  • Ruckus
  • Wanderer
  • Fascination
  • Shoulders of Giants

The beauty of this break down is that if you’re looking for some high-end coffee but you’re feeling the cost in your wallet, you can opt for something still higher in quality than your more affordable store options.

And speaking of your wallet, how much does all of this cost?

Stop Feeling Scared for Your Wallet

While the coffees provided here are high quality and delicious, the truth is that the focus of a Craft coffee box review isn’t just about the coffee itself, but the price of that coffee.

Since their conception, the goal has been to maintain a lean staff, and to do their own roasting which helps keep those operating costs low. This translates into very affordable high-end coffee.

We’re talking often under $10 or $15 for a 12 oz bag in a market where $15 to $20 per bag is commonplace! And they are big on the concept of NO shipping costs. So, you can check that one off your list!

The Bulk Option

And if that wasn’t enough, they now offer even further discounted bulk options to purchase for your home or your workspace.

And we’re not talking about fifty-pound bags, here. All you need to do is purchase in quantities of four bags or more and you get the coffee at substantially cheaper prices. We’re talking under $10 a bag!

If you can’t convince your boss to sign up for artisan coffee that’s this cheap, then you might want to work on your sales skills a bit…

Price Matching and Individual Purchases

Price matching. It’s simple, but it’s a great touch, and it’s a perk we don’t see very often when it comes to coffee subscriptions. If you can find a coffee cheaper in a store, Craft Coffee will actually match the price! (Good luck finding that price to match, though!).

Through our correspondence with Craft Coffee, we also learned that after years of operating as a subscription-driven company, they are finally beginning to experiment with a single purchase, one-time delivery option as well!

That means you should be able to hop onto their site, purchase a single bag of coffee, and then decide for yourself if you want to sign up for the subscription savings.

It’s an honest and upfront way of doing business, and we heartily approve.

Not So Sure About Craft Coffee? Here Are Some Other Options To Consider...

Not all subscriptions are alike. Sure, they all provide incredible coffee, but it’s fascinating to see how each company offers a subscription that answers a different need.

Here are some alternatives that will give you a different experience to Craft Coffee.


"“They find exotic blends that, like wine, bring out distinct flavors."
- The Manual

Atlas Coffee Club gives you a taste of coffee from all around the world — sending a new artisan coffee to your doorstep each month. They also make sure to throw in information on flavor profiles, best brew method, and even a postcard from the coffee growing region. You also get to choose the grind, roast, and quantity of coffee you receive!



"Angels' Cup promises to become essential to coffee geekdom." - Eater

Like a little mystery? Your Angels’ Cup subscription box contains blind tastings of several artisan coffees. When you taste them, use their app to record the details and personal notes of each bean, then learn about each coffee and become part of an active community of Angels’ Cup members.


Still unsure? Read our guide to the best coffee subscriptions to find the perfect option for you here:

Our Verdict on Craft Coffee

So, the next time you’re feeling the need for some great coffee, but your bank account just can’t handle the strain of that fancy subscription, remember Craft Coffee.

A review of their coffee subscription shows that these guys have perfected how to get you artisan coffee that matches the flavor profiles of your favorite existing brands. They even have bulk options for your office or workspace, too!

But at the end of the day, it’s their prices that really make them stand out from the pack. 

If you’ve tried the sampler or any other Craft Coffee blends, we’d love to hear your thoughts. Drop a comment below!

  • Alex
  • January 25, 2019

Alex is the Founder and Editor of He is passionate about brewing amazing coffee at home, and teaching others to do the same.