What is HomeGrounds.co?
Homegrounds.co is a informational resource that empowers you to brew and enjoy better quality coffee from the comfort of your own home. We are made up of a community of passionate coffee hobbyists who research, test and educate around issues relevant to the home barista market. As a community we strive to simplify the misinformation in the home brewing market so that you can make better informed decisions about buying and brewing amazing quality coffee (without having to train as a professional barista).
After wasting a painful amount of time and money brewing bad tasting coffee due to the lack of transparent online education aimed at the home-barista community; founder and director Alex Azoury began to teach himself how to brew better coffee via trial and errors - and hence, gave birth to HomeGrounds.co 2015.
Over the years a team of coffee loving content creators and industry professionals have come together with the sole intention of ‘cutting through the noise’ and educating the home barista marketing on brewing better coffee without having to go through expensive and time consuming professional training.
- We love black coffee - milk based brews have their place but we prefer to brew and enjoy black coffee most of the time. Through black coffee you learn to appreciate a certain region; its characterising tastes, aromas and history. We do not touch instant coffee.
- We love the process of brewing coffee as much as we love the coffee itself - For us, home brewed coffee is not about the cost savings, nor is it about the caffeine kick. The process of brewing coffee is a daily ritual that we cherish. Sourcing, roasting, grinding and brewing coffee is hobby that gives us true satisfaction.
- Respect for the environment - we believe in a strong connection and respect to mother earth, and therefore do our best to help reduce our impact and create lasting sustainability in the industry. For this reason, we are strongly against wasteful methods of coffee brewing such as pod-machines and K-cup #KillTheKCup
- Support for coffee farmers - Where possible, we seek to support and pay recognition to all members of the coffee value chain, and in particular, the farmers and direct plantation workers in the coffee industry.
HomeGrounds.co has appeared in the following publications
The editorial team at HomeGrounds.co handle the primary task of researching, writing, publishing and fact checking coffee brewing information into easily digestible guides.
Head of Content | Jime Garnier -
Copy editor | Lindsay Gault -
Reviewer, Researcher, Writer | Jaron Pak -
Head of marketing | Erin stone
Erin stone loves clean-eating, surfing, paddle-boarding, mixed martial arts and sustainable building (earthships in particular). After spending years living and working in the Australian country with rural-land property developments he came to immerse himself in online marketing and advertising.
You can find Erin working hard to promote content from HomeGrounds.co and spreading the word about drinking great coffee.
Coffee of choice - "Iced latte with organic almost milk and a strong tasting espresso blend"
Strategy and partnerships | Alex Azoury
After graduating from the University of Technology (Sydney) with a Business Degree he studied and practiced in the building industry as a carpenter - followed by a long period of world travel. Versatility and life experience is the name of the game.
From 2014 onwards he educated himself in digital marketing and began to build and invest in web based content businesses. Outside of the workspace you’ll find him surfing, practicing Brazilian Jiu-Jitsu, playing guitar or enjoying nature.
Coffee of choice: "V60 pour over coffee with a single origin bean from central America"